company mission
Guru Online is an marketing and advertising agency based in Hong Kong, with branches in China. The company had a vision to increase customer satisfaction by adopting UX culture into their business. I accepted the challenge by introducing design-minded culture that puts UX at the forefront of the value proposition, and educating on the value of UX methods throughout the company.
My Role
As a UX consultant, my responsibilities are
- incorporating UX strategy into client pitch and project
- spreading UX design knowledge throughout the company
- introducing design thinking principles to product development
- incorporating UX strategy into client pitch and project
- spreading UX design knowledge throughout the company
- introducing design thinking principles to product development
Some of the artifacts included in client pitch
Harbour Plaza Hotel Mobile App
3HK Website Revamp
HKYHA Website Revamp
HKYHA Website Revamp
Apart from my main tasks, I created interactive mobile advertisements for DBS Bank by embedding local cultural elements into design solutions.
