company mission
Guru Online is an marketing and advertising agency based in Hong Kong, with branches in China. The company had a vision to increase customer satisfaction by adopting UX culture into their business. I accepted the challenge by introducing design-minded culture that puts UX at the forefront of the value proposition, and educating on the value of UX methods throughout the company.
My Role
As a UX consultant, my responsibilities are
- incorporating UX strategy into client pitch and project
- spreading UX design knowledge throughout the company
- introducing design thinking principles to product development
- incorporating UX strategy into client pitch and project
- spreading UX design knowledge throughout the company
- introducing design thinking principles to product development
Some of the artifacts included in client pitch
![Harbour Plaza Hotel Mobile App](https://cdn.myportfolio.com/f7784be8-50d1-48be-825e-30532b92f875/b199d43b-5720-425d-8dfd-b83c8d13413c_rw_1200.jpg?h=5ffeba083f4c9f81e18bf794075e4c74)
Harbour Plaza Hotel Mobile App
![3HK Website Revamp](https://cdn.myportfolio.com/f7784be8-50d1-48be-825e-30532b92f875/1f6cf7ae-a2ab-4c5b-842a-f41633963698_rw_1200.png?h=731516eb3cac5a934e95344d3bc38808)
3HK Website Revamp
![HKYHA Website Revamp](https://cdn.myportfolio.com/f7784be8-50d1-48be-825e-30532b92f875/5cf26486-f78c-4f18-8a4e-1eec74d138a0_rw_1920.jpg?h=8ce663b131b7a2603893c662592913fa)
HKYHA Website Revamp
![HKYHA Website Revamp](https://cdn.myportfolio.com/f7784be8-50d1-48be-825e-30532b92f875/d7ce4e9e-fda0-46f6-ada5-946f6979179f_rw_1200.png?h=d5162d18520f5c7f06cb4f5033b31023)
HKYHA Website Revamp
Apart from my main tasks, I created interactive mobile advertisements for DBS Bank by embedding local cultural elements into design solutions.
![](https://cdn.myportfolio.com/f7784be8-50d1-48be-825e-30532b92f875/5e25fb4a-5c88-42cc-a16b-acb94f5cc8ea_rw_600.gif?h=266795eae5f99ba9790c47c83c41c3ba)
![](https://cdn.myportfolio.com/f7784be8-50d1-48be-825e-30532b92f875/7f5a9b2a-4738-4014-84a0-1d922b70193d_rw_600.gif?h=5b0c42bb743d106e998c094e9cadc017)