Highlights​​​​​​​

• Spreading user-centric mindset and UX design knowledge throughout the company
• Incorporating UX strategy into client pitch and projects
• Introducing design thinking principles to product development
Guru Online is an marketing and advertising agency based in Hong Kong, with 4 other branches in China. The company had a vision to increase customer satisfaction by adopting UX culture into their business. I accepted the challenge by introducing design-minded culture that puts UX at the forefront of the value proposition, and educating on the value of UX methods throughout the company. I helped developing client pitch and projects with user-centred design approach, making sure not only the functional specs are met, but also emotionally compelling and aesthetically pleasing. Apart from my main tasks, I was also engaged in creating interactive mobile advertisements for DBS Bank, embedding local culture into design solutions.
Harbour Plaza Hotel Mobile App
3HK Website Revamp
HKYHA Website Revamp
HKYHA Website Revamp
Interactive Mobile Banner
Interactive Mobile Banner
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